Dating agency conversion rates top online dating sites by users
The lowest cost per action across industries is Autos, coming in at just per action.
B2B, Real Estate, and Tech Companies, on the other hand, confront average CPA’s over 0.
New research from Merkle's Digital Marketing Report Q2 2018 shows benchmarks for paid and organic search and social media reach, click through and cost.
We've summarised the most important (and surprising) statistics below: The use of Google Shopping ads for ecommerce and online retailers is vital.
Legal services have some of the highest CPCs among all Google ads on the search network.
This isn’t too shocking: “Lawyer” is the fourth most expensive keyword on Google (including terms like “malpractice lawyer” and “lemon law lawyer”).
Average CPCs in the legal industry are almost , well above the general average, but they can get as high as -100 per click in some specialties.
On top of this, Google Shopping ads 59% of Google's search ad clicks.Again, Dating & Personals is killing it, with by far the highest conversion rates for both search and display ads.The Legal, Auto, and Consumer Services verticals also have strong conversion rates.Advocacy and nonprofit groups are lucky to have an average cost per click under , likely as a result of the max CPC bid Google Grant advertisers have to set on all of their keywords.Notice that most industries have pretty inexpensive costs on the Google Display Network.
That’s how much the average small to medium-sized business spends on Ad Words every month. )Whether you’re new to advertising on Ad Words, or your agency just signed on a new client in an industry you haven’t worked with before, it’s useful to have some idea whether you’re doing a good job. We tapped the Word Stream client base (disclosure: I work for Word Stream), which includes thousands of small businesses and agencies, operating in every industry, to set these benchmarks.